In the middle of winter, Valentines Day prompts us to reopen our hearts to those we love. While pledging our love can be easiest in a new relationship, rekindling the burning embers in an old relationship can be harder or even worse , ignored. It is no surprise that lack of passion and communication is the number one cause of divorce.

Beyond your spouse, children and parents, isn’t your business the next “love” in your life? You have built, managed and protected it, but are you as passionate about it as when you started? What should you do to express or restore your love?

Here are three great steps to show your business your “love”:

1. Interview your clients and customers and to confirm what you think they love about your business. This is your firm’s Best and Highest Use and you can read more of this here
2. Then invest in providing them with more of your BHU at higher margins
3. Refresh and refocus your message, positioning, sales and marketing to tell more customers and prospects why they should love your BHU

Here are three steps to fall back in love with your business

1. Ask yourself what is your Best and Highest Use and is it still aligned with that of your business’ and what your business needs, you can link here for some help
2. If your BHU is still aligned with your business’ BHU, then stay in your business and work on fixing it quickly. Here is some help to do this
3. If your BHU is not aligned with your business, it is time to reconsider your future in or without your business. Here is a process to help you “know when to hold them and know when to fold them”.

Love is said to be the more important emotion, connection and driver of behavior for the human race. To not be in love with your business is crippling to your well being as well as that of your customers, employees and vendors who take their cues from you. So, if you are in love with your business, use this Valentine’s Day to show it the same love you do for that special someone or make the commitment to fall back in love with your business or move on and find your passion building and running something else.

This entry was posted on Wednesday, February 13th, 2008 at 5:55 pm and is filed under Andy's Reactions, Best & Highest Use. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.