On Defining Points and Women Business Owners
In writing The Five Catalysts, I described how confidence and conviction is any owner’s first catalyst for growth. And this confidence and conviction comes from a defining point that pushes on owner to turn her or his passion into action. With October being National Women Business Owner’s Month, I got to thinking how so many successful women-business-owning clients of mine got started and how they built their businesses successfully despite surviving divorce, being widowed, or having to support a family where success was not an option but an imperative for survival.
And as their businesses have grown, I see that “women’s intuition” has caused many clients to make better decisions based on reasoned judgement. Certainly, fewer women owners are “too smart to help” and aren’t making testosterone-driven decisions based on ego and “diminishing capabilities.” Maybe I have just been lucky, but women are more willing to listen to outside advice which has made them great clients I have been able to help more than average.
In this time of changing business environments, customer demands,and irrational financial markets, there are a lot of women business owners whose patience and perseverance have brought great value to their customers, employees and vendors! And on top of this, many are also raising families at the same time. Do you agree, why?
