If your company’s Best and Highest Use is what you and your people like doing, are good at doing and have been valued by your market for doing, how does this relate to sales and marketing?  Let me explain as follows: 

Sales is agreeing with qualified buyers exactly how you will exchange your BHU for their money.

Marketing is the creation of demand among buyers within your target market for your Best and Highest Use by determining the Five P’s:

     “P” 1. Your target market niche and their buying and your selling process    
     “P” 2. Your product or service line
     “P” 3. Your pricing plan
     “P” 4. Your sales, distribution, and fulfillment plan
     “P” 5. Your promotional plan to build “AIDA”
         Attention
         Interest
         Desire and
         Action

Do you agree?  Isn’t it that simple?  Do you have questions about Best and Highest Use?  If I don’t answer them here Please ask me now and I will answer you right back

This entry was posted on Monday, October 8th, 2007 at 9:55 pm and is filed under Best & Highest Use. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.