Best and Highest Use — for Me or for My Staff?
Last month when I spoke to the Carolinas Association of Advertising and Marketing Professionals, a young woman asked a great question.
She wanted to know:
“Does best and highest use refer to my own or to my staff’s best and highest use?” Is this about me personally or about my company?
Unfortunately we were out of time. I promised I would go deeper into that question here on the blog.
Best and highest use is what both you and your firm like doing, are good at doing and your market has valued you both for doing.
As a business owner it’s crucial to your success that you focus on where you can make the biggest impact. Do not scatter yourself in a million directions, because then you go nowhere. For example, [explain and elaborate ….].
“Best and Highest Use” also can refer to using your staff resources wisely. That may mean outsourcing your Web design instead of trying to handle it internally. [explain and elaborate ….].
How about you? What have you stopped doing or outsourced, so that you could concentrate on “the best and highest use” in your business? Continue the discussion by leaving a comment below and sharing your ideas.
