Last month when I spoke to the Carolinas Association of Advertising and Marketing Professionals, a young woman asked a great question. 

She wanted to know:

“Does best and highest use refer to my own or to my staff’s best and highest use?”  Is this about me personally or about my company?

Unfortunately we were out of time.  I promised I would go deeper into that question here on the blog. 

Best and highest use is what both you and your firm like doing, are good at doing and your market has valued you both for doing.

As a business owner it’s crucial to your success that you focus on where you can make the biggest impact. Do not scatter yourself in a million directions, because then you go nowhere.   For example, [explain and elaborate ….].

“Best and Highest Use” also can refer to using your staff resources wisely. That may mean outsourcing your Web design instead of trying to handle it internally. [explain and elaborate ….].

How about you?  What have you stopped doing or outsourced, so that you could concentrate on “the best and highest use” in your business?  Continue the discussion by leaving a comment below and sharing your ideas.

I am excited to launch Birol’s Blog.  It will be a platform to help continue discussions with you after you may have heard me speak, or read or watched me online or in the media or were referred to me by a mutual friend, colleague or client.

For those of you finding me for the first time through the Web, let me introduce myself. 

I am the owner of Birol Growth Consulting.  BGC is a consulting and publishing business that helps owners “Get There®” by growing their “Best and Highest Use®.”   You can find out a lot more about my background here.  

 Here are a few fun things I thought you’d like to know about me:

• I love to travel and pride myself on having been to 46 states, over 60 countries and soon to be all seven continents 
• My entrepreneurial journey started with the need to provide for my daughter, who has cystic fibrosis and has taught me more about growth than anyone else
• Every year I hold a big bash for clients and friends.  This is representative of my style, where I enjoy creating personal relationships with my clients and business partners.
• I love cutting to the real issues behind more challenges, problems and debates, even if it ruffles feathers along the way

Most of all I like to watch and help my clients to succeed and “Get There”  on their own terms.  I hope this new vehicle, Birol’s Blog helps me to do this with and for many more owners.